Earthtest Energy

Earthtest Energy build geothermal heating systems that take low temperature heat from the ground and upgrade it with heat pumps. Ironically, the claimed fuel savings over conventional systems are so great as to make some potential buyers wary of the technology.

In 2011, Earthtest Energy supplied the heating system for a pioneering development at Bullhouse Mill in Yorkshire – and created a great opportunity to show what their technology could achieve. In this video, the mill’s owner Charles Booth acknowledges Earthtest’s outstanding expertise and tells the story of the project.


What they wanted:

  • Video: business USP

    Create a video to identify Earthtest Energy’s unique expertise in the renewable energy sector.

  • Video: product demonstration

    Use video to show that groundsource heat recovery technology is viable and cost effective.



What we did:

  • Strategy

    Survey existing digital and video marketing across renewable energy sector in Northern England; devise video content and video SEO strategy to achieve website objectives.

  • Creative plan

    Devise case study format for the video; research and acquire relevant archive materials to tell the story; liaise with clients, contributors and creative agency; prepare shooting script and interview schedules.

  • Shoot and edit

  • Implementation

    Devise streaming host and platform strategy; code and upload to streaming hosts.



What they said:

“Many thanks for the video, we are very pleased with the results and we will be commissioning further videos from you as soon as we can get the clients organised.”

Frances Bennett, Director, Earthtest Energy

“We worked with webcine for our client Earthtest Energy and we found Simon to be very helpful and knowledgeable with a professional yet friendly approach. His knowledge of search engine optimisation for video was second to none and the final video was extremely well executed and engaging for the viewer.
“We have had many comments of praise about the video from clients in other sectors and the stats for visits to the site are proof that a well-produced video has a very tangible effect on ranking and conversions.”

Mike Connon, MD, We Are Coda Ltd